CATO VERMEULEN
CREATIVE DIRECTION I BRANDING | WEBSITE DESIGN
Cato Vermeulen mentors in leadership and high-level sales. She wanted a brand that carried the same quiet authority she brings to her clients. We built it around restraint: a script V monogram, a soft stone and ivory palette, and the words that sit at the heart of her work. Here’s how it came together:
✔ In-depth brand discovery
✔ Strategy & creative direction
✔ Identity design, from wordmark to monogram
✔ Business cards and printed collateral
✔ Smooth project management via Notion
✔ Custom website design + Showit build
